Style Speak with Ishita Parikh
A proponent of understated elegance, a designer with penchant for intricate heritage textiles and a curator with a discerning taste, Ishita Parikh founded Bougainvillea -The Creative Verandah to create a...
Vegan Beauty Wave in India- The Why and How behind the What
One of the most powerful aspects of the fashion, beauty and lifestyle industry is that it continuously evolves, taking into account socio-cultural and political changes. Brands take cues from relevant...
Kshitij Jalori and his Tryst with Banarasi Brocade
“Banaras is older than history, older than tradition, older than legend and looks twice as old as all of them put together” quoted Mark Twain while speaking of the oldest...
Hand-embroidery to Shimmer – Trend Spotting at FDCI India Fashion Week Spring|Summer 2020
From change in seasons to festivities and parties, there are plenty of excuses to revamp one’s closet and while we say so, it is hard to miss out on...
The Tale of the Parsi Gara- A timeless tradition
“Our ancestors used to carefully wrap these in wooden boxes so as to ensure that they would remain safe while transporting them from China. The traditional Gara couldn’t be...
Tarun Tahiliani and his love for Ahmedabad, Kashida and Originality
What happens when business and design meets ? At times, design overrides business causing a brilliant identity but not much moolahs and at other times, business overthrows design catering to...
Home Décor – The new muse for Fashion designers
Wearing fashion is one thing, and living in one, is altogether another! The quintessence of fashion is truly experienced when you’re living and breathing it. Home is indeed an extension of one’s taste and personality that reflects their...
Jaipur Rugs and Italian designer Matteo Cibic weave magical carpets
If you are a lover of art and interiors, chances are you have already heard of Matteo Cibic and his collaboration with Jaipur Rugs. From India to France, Cibic is...
Don’t bracket us – 4 Designers and Social Media Influencers from Gujarat
Millennials love multi-tasking. Fitting them in one box doesn’t work for them. More so when it comes to following creative pursuits. No wonder then that there is overlapping of...
Sassy, Edgy and Classy Art Jewellery Labels From Gujarat
“It’s the theatrical aspect of jewellery that fascinates me.” -Coco Chanel Transcended from being an “ornament” to becoming a “work of art”, the definitions and styles may vary in jewellery, but it’s always...
Gujarat has an Untapped Plus-Size Market that Nobody is Talking About.
Recently, one of the biggest sportswear brands across the world ‘Nike’ introduced ‘plus-size’ (size 14 and above) mannequin at its London store, the brand was inadvertently labelled as “disruptor.” It...
The Purple Wave Takes On The Fashion World
There’s something really intriguing about the color purple. While all the other colours, are just colours, Purple seems to have a soul- when you look at it, it’s looking back...
