A proponent of understated elegance, a designer with penchant for intricate heritage textiles and a curator with a discerning taste, Ishita Parikh founded Bougainvillea -The Creative Verandah to create a venue for enabling conversations among artists, artisans, makers and the public; a veranda for creative stories. Backed with an experience of 12 years plus in the overlapping domain of design and aesthetics, Ishita Parikh stands tall amidst the trend-setters with her own independent minimalist style.

Rapid-fire Q & A with Ishita Parikh , Curator , Bougainvillea -The Creative Verandah

Ishita Parikh
  • 3 words to define your personal style

Minimal , Vintage inspired and Comfortable. 

  • Your favorite fashion icon

  Gayatri Devi for her timeless style. 

  • One fashion trend you are digging in 2019

  I don’t follow trends, so well.

  • One fashion trend that makes you cringe

  Synthetic or polyester garments and Neon colours are no-go zone.

  • If you had just one garment to wear for the rest of your life, what would that be?

Comfortable and breathable white kurta…

  • Understated elegance or maximalist drama

For sure it is understated elegance.

  • One celeb you would want to swap your wardrobe with

Not really any one that I can think of.

Endorsing minimalism
  • 3 make-up products you just can’t do without

  They have to be Under eye concealer, a lip and cheek tint.

  • How old were you when you first applied lipstick ? 

It must be 19 or 20 I guess.

  • Bold lips or nude style

Its actually hard to choose. I prefer both depending on my mood and outfit planned for the day.

  • One nani ka nuskha that you swear by

Oh yes, it is turmeric, milk and honey face mask for glowing skin, straight from the kitchen.

  • Night ritual for skin

I cleanse my face with Pull, a lake sediment salt by Pahadi local, followed  by Gutti ka tel ( Apricot kernel oil) by the same brand as a daily skin ritual.

  • Easy solution for bad hair day

Either go to Ulupi’s Salon or just embrace the frizz.

Urbane Chic
  • Vacation on your mind

I am travelling to Japan this Diwali.

  • What’s on your reading desk ?

Becoming by Michelle Obama

  • Music for your soul  

I like Indian fusion music. Ballad by Maya by Ricky Kej

  • Movie and Series recommendation

A star is born, The Danish girl and La la land

  • Daily fitness routine in 3 words

Pilates and brisk walking on the tread mill.

  • Your food craving

  PIZZA – hot or cold anyday. Be it true blue Italian version or even Gujju version.

  • Quote that you live by

If the opportunity doesn’t knock, build a door.

Ishita Parikh at her curatorial space

“Style Speak” is a weekly series exploring the fashion, style, beauty, fitness and cultural identities of different personalities thereby shaping the discourse beyond the flippant surface of mere trends.