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Johargram is an ethical and sustainable street wear brand by Ashish Satyavrat Sahu from Ranchi, Jharkhand aiming to popularise the traditional textiles of the state. Their designs are inspired by street-wear culture and amalgamated with indigenous textiles of Jharkhand. The traditional gamchas, hand woven shawls and sarees worn by tribal people of Jharkhand are used to create contemporary styles for the modern Indian.