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Aranya Earthcraft, an initiative founded by Preeti Gupta and Dr. Vivek Prasad, is dedicated to bringing home the elegance of nature and delicacy of art. With art, the brand follows the aesthetics of nature. A leaf, a dancing body, a blooming lotus, there is limitless energy that navigates through nature. Aranya Earthcraft aspires to embody this elegance in their wide range of jewellery and home decor products that are environment-friendly. They make them with the age-old techniques of papier-mache and recyclable waste material. Nothing is used that would harm nature.