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Motivated by the challenge to question conformist idea of clothing that can often feel a little predictable, Anushé Pirani created her eponymous contemporary clothing label in Mumbai in 2016. Nurturing and exploring the relationship between art, design and fashion with confident ease the label’s versatile approach translates successfully to both men’s and women’s wear effortlessly combining function with flair. The label explores artistic intricacy with an unorthodox approach to silhouettes delivering versatile wearable clothing and redefining beauty.