Gaach | Contemporary Indian Clothing Inspired by Craft

Gaach creates contemporary clothing shaped by nature, culture, travel and the diverse craft traditions of India. Founded by Pranita Choudhury, the brand takes a slow-fashion approach, working with local artisans and small-batch production to create pieces that feel modern while retaining a strong connection to Indian craft and textile traditions.

What Makes Gaach Distinctive?

Gaach is particularly interesting for its clean, contemporary silhouettes layered with textile, embroidery and surface detailing. The Ciceroni collection includes relaxed dresses, co-ord sets and occasion-ready separates, with details ranging from hand embroidery and beadwork to printed textiles and layered constructions.

The aesthetic sits comfortably between everyday and occasion dressing. A relaxed dress or co-ord can work for brunches and daytime gatherings, while more detailed pieces lend themselves to festive celebrations, dinners and intimate ceremonies. Current Ciceroni styles include the Clover Set, Flora Set, Folio Set, Homestead Set and Wild Tora Set, among others.

Gaach also places emphasis on longevity and mindful production, describing its designs as seasonless and its production as small-batch, with an intention to minimise waste.

Shop Gaach on Ciceroni

Discover Gaach’s contemporary dresses, co-ords and statement separates on Ciceroni. The collection includes relaxed silhouettes with hand embroidery, beadwork, sequins, prints and thoughtful layering. Selected styles are available from XS to 3XL, with custom sizing available on applicable pieces. Several styles are made to order and dispatched in approximately 15–17 working days.

Frequently Asked Questions

What occasions are Gaach outfits suitable for?
Gaach pieces work across brunches, daytime gatherings, festive occasions, dinners, intimate celebrations and other occasions where you want something distinctive without looking overly traditional.

What kind of clothing does Gaach offer?
The Ciceroni collection includes dresses, co-ord sets and contemporary separates, with both relaxed everyday silhouettes and more detailed occasion pieces.

What makes Gaach different from conventional Indian occasion wear?
Gaach combines Indian craft influences with modern silhouettes, layering and relaxed proportions rather than relying solely on traditional occasion-wear forms.

What sizes are available?
Selected styles are available from XS to 3XL, and custom sizing is available on applicable products. Check the individual product page for the exact size chart.

Are Gaach pieces made to order?
Several Gaach styles on Ciceroni are made to order and are dispatched in approximately 15–17 working days.