Be it card parties and dinner dates or family get-togethers and shopping, the beginning of August in India does mark the start of the ostentatious social calendar.

With Rakshabandhan just days away and your priorities shifting from mundane tasks to finding the perfect rakhi for your brother, do not miss out paying attention to your sartorial needs this festive season. In the millennial fashion world, creating a fashion statement that is both trendy and yet comfortable is of paramount importance.

Today, with changing times, an assorted number of indie-labels have redefined and redesigned the traditional Indian wear by syncing in with the aesthetics of the Z- Generation.

If you have scouted ample stores and exhibitions in the city and have still not found your Rakshabandhan outfit, here’s Ciceroni’s guide to the best festive buys in Ahmedabad.

  • Festive Favourite ANARKALI

A millennial by nature but prefer sticking to traditions? Be it Bollywood or history, as you look through the fashion lens, you will be delighted to find out how this Mughal-inspired ensembles has been a forever-festive favourite.

This Rakshabandhan, jump into the festive mode with this age-old staple from GAAJ TANKO’S latest festive collection- Paarijaat. Comprising of intricately crafted anarkalis in silk, the collection has a mix of both, pastel hues like rose pink, powder blue, and Pista green and earthy shades like tan brown, rusty red and olive green. Invest in the rose-pink anarkali kurta with flared pants and team it up with the traditional chaandbalis, if you are looking for something elegant and feminine. On the other hand, if you are a bride celebrating her first Rakshabandhan, opt for the rusty red minimal embroidered flared kurta with tassel detailed bandhej dupatta in red and gold and style it with the statement-making golden jhumkaas and embellished jutties to complete your look.

  • Versatile and Elegant SAREE

There’s no better way to embrace festivities than the ethereal Indian drape. From watching our grandmothers drape it everywhere, be it home or festivities to experimenting with our mother’s saree while we were little, saree has forever been a part of our closet. While you may love the idea of pulling off a look that is not too tacky but still relates to the occasion, why not bring back this versatile ensemble on board as you celebrate Rakshabandhan!

With an aesthetic that is both traditional and minimalist, NIRJARA’S festive collection- Abr is designed just for the modern woman. Brimming with sheer silk sarees in classic silhouettes and dominated with chaand motifs in silver and floral embroidery, Nirjara’s sarees are dainty and elegant, and, just the right pick for the forthcoming Rakshabandhan. Stun at the Rakshabandhan dinner in the pista green floral saree by accessorizing it with a shoulder touching earrings or you could also opt for the mustard yellow saree with chaand motifs and adorn it with an intricately crafted golden choker. Take cues from Deepika Padukone, Anushka Sharma or Alia Bhatt to ace your style game this festive season.

  • Gajji Delight

While we know you may have a million options to wear this Rakhi, there is no better time to make some space for the traditional kurtas that have made a comeback with a modern twist. Kurtas have always been the go-to-essential for every Indian girl, be it for a family get-together or visiting your loved ones during Rakhi. But what about the bottoms ? Is still solid colour on your mind or you want to go Jailhouse road ?

Titled ‘Gulaaal’, TUSSAH BY SIDDHI’S latest festive collection is all about vibrant shades and opulence. Inspired from the bright festive colors of Holi, the collection consists of handcrafted kurtas and striped mashru gajji silk pants in bright hues like shocking pink, mustard yellow, cherry red, electric blue and shades of green that resonates perfectly to the Indian culture. If you plan on stepping out for Rakshabandhan lunches and evening get-togethers, mix and match the multi-colored striped mashru gajji pants along with the silk kurtas and team it up with layered silver neckpiece and matching organza dupatta. 

  • Bold and Dapper

Looking for bold and unconventional options beyond traditional festive wear? Shoo away the last-minute search for the traditional Indian wear and get your hands on something that is both contemporary and classy. Not So Black, the latest collection of Anuj Sharma’s BUTTON MASALA in collaboration with Atiya by Anaisha is an ideal pick. A blend of art and design, the collection consists of ivory mul dresses, breezy kaftans and crop tops that have sketches of nature-inspired elements like cows, sun and chakra translated into button-sized block prints. Team it with a denim skirt or style it with a saree to make it a conversation starter ensemble as you head out for a movie night with cousins on Rakshabandhan. 



Whether you choose vibrant jewel tones, ethereal pastels or edgy monochromes, let your personal style be your compass for Rakhi 2019.

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