Celebrating Plus Sizes: Because Curves are Beautiful!

Why is there always a ruckus about being chubby or plump? Why do people look for body positive quotes and eat an ounce to get into a slimmer shape? First and foremost, we don’t agree on the part that being oversized comes with sartorial struggles. Eff those who live under the dilemma of ruling the cosmos with their skinny figures.

Numerous studies have suggested the rising trend of fuller-bodied men and women in India but the plus sizing capsule is still a niche category in the country. Not just the fashion bloggers but industry’s top designers are now taking note of this segment and introducing their collections at various shows.

Recently at the fifth edition of Vogue Wedding Show 2017, the designer duo Falguni and Shane Peacock said, “Almost half the women in this country are size 12 or larger, and finally, the clothing industry is taking note. On runways, in stores, even in the pages of magazines, the plus size woman is finally getting some fashion respect – not because the industry has decided it’s okay to be big, but because it can no longer afford to ignore her.” India is opening up to more diversified ideas now. Demographics show plus size clothing category contributes US$ 1.8 billion currently and is expected to double by 2017.

There are various fashion icons across the world who have proved that weighing extra inches doesn’t make one inferior in any way and it doesn’t demand them to compromise with fashion standards. Yes, it can’t be denied that looking for oversized clothes and then separating wheat from the chaff becomes a tedious task sometimes. That’s why, Ciceroni introduces a few brands (both online and offline!) who work round-the-clock to make plus sized clothes a cutting-edge fashion trend. Here are a few local outlets of Ahmedabad and digital platforms that cater to a plus size capsule collection. Read and let the world know that it’s time to celebrate being curvy!


Breaking the conventional norms of fashion, Afamado believes that every woman should own her truth and feel beautiful and graceful in whatever she wears. Off-shoulder, striped, knee-length dresses, cocktail dresses, body cons or straight cuts, you will find various stylish garments up to 6XL sizes here. (Yes, you read it right!) Check the link now.



Tops, Tunics, Kurtis, Shirts, Maxi dresses or festive wear, you say it and you have it on Amydus. Boasting of a fresh product repertoire, the brand has been happily catering to its customers. See it to believe it.



Dipashna, a women’s wear store in Ahmedabad houses a range of ethnic and western wear apparels at reasonable price. Catering to almost every size up to 3XL, the outlet is literally a treasure trove for fashionistas.

One Way

Another Amdavadi store, One Way has plus sized clothes for both men and women. While the men’s range varies up to 5 XL, women’s wear is available up to 3 XL sizes. You can also read the detailed store review on our official website.


If you’re a fan of ethnic wear, Bijouri’s is just for you. Hand woven embroidered Skirts, Kurtis, Chaniya Cholis, Night gowns available up to 3 XL are hot cakes here. Check in to pick your best fit.


European Catalog

Local shopping has been always our preference and when we bumped into European Catalog during Ciceroni 30 Day Shopping Trail, we were delighted to know that this grand outlet offers sizes up to 5 XL in women’s wear. Drop in to browse through a range of trendy fashion wear under affordable range.

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Monica Jhaveri

Mumbai-based Monica Jhaveri’s comfy and chic apparels with contemporary patterns are available for plus sizes in vibrant colours. Her sustainable and affordable tops and tunics in signature stripes, beautiful embroidery and tie patterns are worth a dekko.

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Another brand catering to bold, curvy and body positive women is Calae. Ranging from XL – 6 XL, the label is loved for bottoms, tops and dresses majorly. One can find a plethora of options for office wear, mix and match and informal wear here.



A clothing line for a fashion-conscious and confident woman, Nubella caters to almost every shape and size. Interestingly, this online platform also provides styling tips for a fashionable wardrobe.


It’s not really a struggle to find your right size, people. There are numerous local stores, digital platforms and fashion influencers who have been shooing away the plus sizing woes. Just enjoy being fashionable and always remember, when life gives you curves, learn to flaunt them! Cheers!