Weddings are an elaborative affair in India considering lifetimes are spent in saving up for that one big day. It is one such occasion where timelessness and culture personifies itself through the bride’s carefully curated trousseau; versatile pieces take centre-stage as they balance class with modernity. From engagement to haldi, mehendi, sangeet, phera and reception, modern millennial brides opt for pieces of jewellery that narrate a story of their personality and aesthetics.

If your Pinterest board is flooded with bridal jewellery pins or you have a pile of bridal jewellery brochures by your bedside, it’s time we eased your dilemma with our trusted recommendation for bridal jewellery by Pooja Diamonds.

Pooja Diamonds, founded by Mr. Mukesh Mehta and Pravin Shah in 1989, boasts of the reverence for Indian heritage, rooted traditional values, vintage details and age-old craftsmanship. With humble beginnings as diamond cutting and polishing unit in Bapunagar, Pooja Diamonds has grown exponentially in last three decades with retail showrooms not just in Ahmedabad but Mumbai too. Armed with sharp business acumen and having worked from ground zero, Mr.Mehta and Mr.Shah understand the dynamics of changing markets much better, especially in times like 2020. The return of classic styles in jewellery and investment in heirlooms are two major trends as far as bridal jewellery is concerned. They specialize in uncut diamond jewellery, polki, antique and jadtar that remains a unanimous favourite as it adds a touch of heritage to any look.

Ciceroni picks out the 6 Classic Bridal Jewellery Must Haves from Pooja Diamond’s Rivaaz 2020 collection for the millennial bride. From classic pearls to heritage haars, from eternal diamonds to regal jadau, we have it compiled for your pleasure.

The Classic Pearls

Pearls have redefined a woman’s jewellery collection ever since Audrey Hepburn adorned it in Breakfast at Tiffany’s. An age-old classic, pearls today are an intrinsic part of an Indian bride’s jewellery collection. Add to your bridal jewellery box this classic white open setting necklace with pearls and syndicate polkis. They can be dressed up or down depending on the occasion and the outfit.

The Pastel Pop Choker

Chokers have for long been the reigning choice of necklace for brides in India. Intricately detailed with real morganite and tanzanite stones, this modern polki necklace in the breath-taking combinations of two pastel hues can complement both Indian and western outfits and necklines graciously. Besides the pastel tones complement the ongoing sorbet hued wedding lehengas trend completely.

The Raani Haar

Layered neckpieces have been versatile and statement -making as they make add a touch of elegance and poise. A perfect choice for pre-wedding celebrations, this layered neckpiece by Pooja Diamonds is handmade in an interesting combination of polkis, diamonds, Russian emeralds and enamel. Wear it individually or team them both for the drama.

The Royal Jadau

Royalty is one word that resonates perfectly with the Indian culture. Reminiscing bridal outfits and jewellery from the land of Jodhaa bai and Rani Padmavati, this regal bridal set becomes a mandate for your special day. Made of dainty motis and sparkling emeralds, this jadau necklace will hold an aesthetic value as an heirloom for years to come.

Mehendi Green Choker

Be it to ace a monochrome look for mehendi or a colour blocked one, this gorgeous green enamelled choker encrusted with polkis and coloured stones can effortlessly add colour to any Indian outfit. You can also adorn it with a black cocktail gown or a white shirt later for a desi-chic style.

The Divine Diamonds

No bridal jewellery is complete without a stellar diamond set. And most brides- to – be opt for diamonds for their reception to sync in with their avant-garde reception gowns. Studded with diamonds that are delicately carved in the forms of pear and marquise, this white gold necklace by the brand can be styled with both Indian and contemporary ensembles to add a hint of glam to your overall look.

If there is a thoughtful investment to be done in bridal jewellery, you now know where to go and what to shop. Pooja Diamonds will complete your very own curated bridal jewellery collection!

Ahmedabad: Pushpak 66, NR. Someshwar Jain Temple, 132ft Ring Road, Shivranjani Satellite, Ahmedabad – 380015 Call: +91 794005 3390 / 92

Mumbai: 11-B, Dharam Palace, Hughes Road, Gamdevi, Mumbai, Maharashtra – 400007, Call: +91 224970 5080


November 04, 2022 — CICERONI TEAM