6 Sustainable Kidswear labels in India You Must Bookmark
Kids outgrow their size at the blink of an eye, don’t they? It means an insane amount of clothes that are bought oh-so lovingly remain as is because kids no longer fit in them. Top it up with clothes being replaced by the seasons, spills and countless stains. There is more to kids-wear than the shimmery barbie skirts and superhero T-shirts.
While conscious consumers are shifting towards natural dyes and organic clothes for themselves, they are looking for the similar shift for their kids. New age parents definitely want the best for their kids but not at the cost of the planet. Born out of sheer necessity to fill the gap for conscious range for kids-wear, there are brands in India that have dedicated themselves to creating an ethical and sustainable range for kids.
From swaddles for newborns and trendy clothing for tiny-tots to soothing décor for kids room and soft bedding, Ciceroni brings forth Organic kids-wear brands in India that are worth investing in for your little ones.
With designs inspired by Japanese fashion and teamed with Indian fabrics, the clothes by Essika Kids offers the right blend of comfort and elegance. Founded in 2017 by Merlin, this label specialises in kids apparels that are made handwoven fabrics made from naturally dyed yarns. They mainly cater to kids apparels from six months to eight years age group.
Founded by Hong Kong-based mom, Anjali Harjani, Malabar Baby is lauded for its extensive range of bedding for children, handmade block-printed loungewear, sleep sacks and towels. Handmade from soft breathable fabrics like muslin and bamboo cotton, their design is inspired by nature, traditional patterns, gorgeous locales and iconic architecture.
Think of rose-coloured hues combined with floral motifs that tells tales of India’s pink city or the geometric shapes and traditional Indonesian Ikat patterns or colours inspired by the streets of Thailand or delicate floral block prints and deco-inspired patterns reminiscent of Florida and you know that you are looking at Malabar Baby products.
Deriving inspiration from the soft cotton baby clothes of their own childhood, SP Arun and his sister Ponmani started Ambaram. They specifically design pure cotton clothes for babies upto one year without zippers, buttons and elastics to keep the baby free of bruises. The label believes in the age-old practices of cloth making consisting of handlooms, natural dyes and craftsmanship.
If you are someone who is particular about certifications in organic clothes, Neha Garodia’s Mi Dulce An’ya is the one for you. Encapsulating luxurious, vintage inspired, contemporary apparels, room décor essentials and beddings in dainty pastels for kids, this brand is a perfect answer for your picky needs. They create products for kids in the age group of 0-10 years with GOTS (The Global Organic Textile Standard) Certified Organic cotton yarns so that it’s not just kind to your baby’s skin but also to the planet.
From clothing and towels to blankets and baby nests, Masilo, founded by Eisha Maskara Sheth in 2015, specialises in making products with certified cotton, linen and eco-friendly bamboo muslin. What more, they also upcycle the fabric waste to create new products. With serene colour palette and prints that go hand in hand, this label offers all the organic essentials that are gentle for your baby’s skin.
Offering eco-friendly clothing made majorly with organic and natural fabrics, Elodie Le Derf’s premium kids label brings together a distinctive Parisian style with an Indian touch. Conveying impeccable style while being sustainable, their collection stands out for a palette of fresh mellow colours, artistic prints that are created in-house, intricate hand embroideries and products that seamlessly sync with the style aesthetics of both the mother and the baby.
With too many brands claiming to offer sustainable products, keep this list handy to shop ethically crafted and organic essentials for your little ones while scoring high on comfort and style.