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Hypedevi is a woman-led, South Asian maximalist fashion brand that makes accessories with modern aesthetics and traditional Indian crafts. They use zero-waste methods of productions, and try to be as sustainable as possible with least wastage possible.The products can be described as Fashion Accessories made with a new-age and conscious approach.Ā There is a heavy reliance onĀ traditional Indian embroidery and crafts.Starting from the simplest to the more complex designs, every little detail is crafted withĀ hand-done techniques.Ā The products are light-weight, yet statementĀ and extravagant jewelry.Ā All the embroidery patterns are laidĀ out in a way that it producesĀ least wastage. Along with which, the remaining scraps are further utilized to fill in the products and create 3D forms.

The brand strongly advocatesĀ conscious consumerismĀ andĀ makesĀ sure that the clientele gets maximum out of everything while associating with it.