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Launched in June 2020 by Heta and Krupali, Edenek is a contemporary designer jewellery brand based out of Vadodara, Gujarat. The ideology that shaped Edenek is deceptively simple: to revolutionise the way we look at concrete by using it to create hand-crafted pieces of jewellery that tell a story.

Edenek is a reflection, an extension of the world as we see it - minimal and striking, bold and stunning. Edenek, meaning 'paradise around my neck', is derived from a combination of the words Eden and Neck. It is an endeavour that strives to convey the medley of the founder's passion for concrete, structures, geometry and jewellery.