When it comes to shopping for ethnic wear, Ahmedabad is the best place to be. Known as the Manchester of India for its vast textile industry, the city is a paradise for block prints, hand woven fabrics, embroidered dresses, kurtas, pants, skirts, kediyu tops, tunics, etc. If you are scouting for best ethnic wear stores in the city shopping arena, don’t forget to check out these. Be sure to be spoilt for choice here.

  1. Biba

Are you looking for straight cut suits, mix and match salwar? Then, be sure to find these at Biba that has the best ethnic wear collection. You get to choose an array of options in the colour palette too: brighter tones for the day and jewel shades for evening.  They have a trendy collection of high-low kurtas, asymmetric kurtas, collared office wear kurtas, ombre kurtas, straight kurtas and more. Biba’s new collection is not only for the women but also for the little girls who dress up occasionally. Dress them up in comfortable fabrics with intricate embroidery and aesthetically pleasing prints.

Look out for Biba’s latest summer collection that is inspired by floral theme. The anarkali tops with straight pants are one of the best styles that is trending these days.


2. Asopalav

Asopalav is all about ethnic style while spinning new trends. It is one of the most recommended brands when it comes to bridal wear and Indian traditional wear. You might also call it NRI’s haven. If you wish to go to this store in November to February, be prepared for mad rush. With its latest collection Viraasat, Asopalav amalgamates the craftsmanship with latest trends. You will find pastel shades as well as the traditional Indian shades in their collection. The detailed hand-work in their new Banarasi collection (Viraasat) in bridal wear is something to definitely check out.

Their new label Kallidorah is an exclusive designer wear label for the brides. Thinking about wearing a stunning paneled lehenga with intricate weaves? Then do check out their new label.



  1. Deepkala

Deepkala has a wide collection of silk sarees that are intricately woven by skilled craftsmen. One can shop for different types of sarees ; be it office wear or casual wear, be it saree for ceremonies or for cocktail parties. A Bride-to-be can step in and find specific styles to wear in for all the different ceremonies. From opulent engagement lehengas to classic bridal wear lehenga in traditional colours, one can find the quintessential Gujarati wedding panetars also at Deepkala. Women love to shop here and no wonder; it is one of the most preferred stores for weddings in Ahmedabad.



  1. Aishwarya

Aishwarya is a Mumbai-based designer ethnic wear brand in Ahmedabad. A lot of women choose to buy party gowns and designer sarees from Aishwarya to wear to receptions. They have the best variety in gowns. You can find the trending saree style gowns besides the net, shimmer and georgette gowns. If you are specifically looking for Indo-western type of outfits like skirts and crop tops with zari and kundan motifs, then you should check out their collection. They have printed crop top and plain skirts, as well as matching sets.

Aishwarya is also the most preferred store in Mumbai and they have a cherished association with the leading ladies of Bollywood.



  1. Fabindia

Fabindia’s clothes are for the ones who love understated elegance. None of their apparels are over the top on embroidery. They have a rich classy appeal. Its collection is made of brasstacks garments but in luxurious silk and cotton fabrics. One can find ethnic prints in crop tops, cotton A- line kurtis, anarkali kurtis, tunics and bottom wear. If you’re looking for plain cotton kurtas apt for routine wear, head to Fabindia.

If you are a saree lover who loves to wear sarees to work, you should check out their stunning cotton and linen sarees. Their stoles are the best gifting options. It has collection for women, men and kids alike.



  1. Bandhej

Bandhej, established by Archana Shah in 1985, is all about sustainable fashion. Its quintessential  design consists of Bandhani in fabrics like mulmul, cotton and silk in darker tones.  Shop for three-fourth sleeve tunics, kurtas, kurtis, kaftans, pants, flowy skirts, ghagharas, stoles, gharchola dupattas,bandhani duppatas and sarees here. Bandhej has been the go-to destination for any foreigner visiting Ahmedabad. One can trust the quality and colour palette of Bandhej, always.

They have got some great designs in white cotton appliqué kurtas too.



  1. Seasons

Seasons is an ethnic wear store from where a woman would not leave empty handed. Its collection has bright colours and beautiful prints in pure cotton and silk to make your everyday wear very stylish and fuss-free. They believe that cotton and silk will always be in fashion. If you are someone who loves rich silk dupattas and tops, then Seasons is your destination. You can shop for basic cotton office wear outfits. They also have contemporary prints that would appeal the younger crowd.



  1. Westside

Westside has a collection of contemporary Indian kurtas, tops, palazzos, salwars and churidars in vibrant colour shades. You will find outfits that are elegant and very feminine that will be perfect for all occasions. The brand believes in making wearable garments from hand-woven and rich fabrics that any women can wear to office or on festivals. Maybe, that’s the reason you see a lot of women shopping for festive-wear kurtas from Westside during Diwali.



  1. Aurelia

Aurelia has casual, festive and occasional wear kurtas in long, short and mid-length styles. It has block prints and Mughal prints in vivid colours to choose from. Be it a gala dinner or a day function Aurelia’s basic and contemporary patterns are ideal for all kinds of occasional wear.

Zephyr is their one of the fresh collection with a perfect combination of floral and geometric details to form a modern collection for casual parties. Their flattering silhouettes, bright colors, chic and exclusive designs will make you want to shop more.



10. Keri

Look out for fun-infused colours, folk crafts and contemporary styles at Keri. Made from quality fabric like organic cotton, mulmul, silk and khadi, the store offers a variety of options. Pick a classy cotton sharara that can be paired with a short kurta, team them up with Ajrakh stoles or dupattas and there you are, looking simply elegant. You can trust Keri for a classy minimalism.



11. Ray-ethnic

Do you wish to shop for printed kurtas with soft cotton fabrics and different designs? Fresh prints and styles in kurtis, kurtas, bottom wear and tunics that are ideal for routine wear are available at Ray-ethnic. One can also find different range of silk kurtas for the festive wear here. Looking for a matching dupatta? Ray ethnic has all kinds and colours in duppatas.



12. The Wardrobe Theorem

If you’ve a wedding function to attend and if you’re looking to shop from major designers like Rohit Bal, Nidhi Tholia et al, The Wardrobe Theorem has got your back. Talk of flowy silhouettes, beautiful drapes and embroidered outfits, this multi-designer store has it all. Be it ethnic wear, fusion or contemporary Indian, this is where your search ends.



13. Cottons

Cottons is a much- talked about ethnic store in Ahmedabad, originally from Jaipur. Be it a college going girl, a working woman or a homemaker, Cottons has something for everyone. The collection is very diverse in terms of patterns and style of the garments. The handwork and embellishments are done by the underprivileged women and that is how they promote and support the small-scale workers. Trust Cottons for its stunning prints and colours to make you feel cool in the heat of Ahmedabad. Their mix and match range of sulwar, kurta and dupatta is to die for.



14. Anokhi

The Anokhi Museum of hand printing believes in preserving the art of block printing. If you are looking for earthy colours and block printed garments, go no-where but Anokhi. Its designs are an amalgamation of contemporary and traditional. It is the perfect place to spot Kurta, dresses, tops, pants, skirts and shorts in Jaipur cotton prints. If you love Kaftans, check out their printed range; a must-buy for night wear. They also have interesting range of Dohars.



15. Dipashna

Dipashna is a well-known store for plus sizes in Ahmedabad. You can shop for cotton kurta, maxi dresses, palazzos, leggings, salwar, dupatta, skirts, capes, jackets, party wear gowns and anarkali dresses. Besides being trendy, the store provides quality fabrics at affordable prices too. The USP is the customer service; one can never get disappointed at this store. There is something for everyone. If you are looking for cotton palazzo, straight pants and leggings for regular wear, look no further than Dipashna.




If you have any other store in mind that can be added to the list, do comment in the Comment section below.

October 08, 2022 — CICERONI TEAM

Leave a comment

Please note: comments must be approved before they are published.