Reading Time: 7 minutes Fashion and architecture are inspired from each other’s views of form, material and concept. Coco Channel famously quoted, “Fashion is Architecture, it’s a matter of proportion” whereas renowned architect Zaha Hadid said “Both architecture and fashion are based on structure and shape and turning basic necessities like clothing and shelter into art.” Globally, couturier Paco …
Reading Time: 8 minutes The way we see fashion will change completely in these tumultuous times of Corona Virus and quarantine. Globally, fast- fashion retailers and luxury businesses are struggling with their fragile supply-chain ecosystem as the lockdown intensifies across 202 affected territories according to WHO. As the fashion economy comes to a crippling halt, one wonders on the …
Reading Time: 5 minutes Does she have same hours through the day ? Does she have everyone around supporting her ? Did she have a fairy tale life while creating her path of success ? These are but some of the questions that create curiosity in the minds of many; the ones who are at the beginning of their …
Reading Time: 6 minutes 70% of consumers said, they don’t trust advertising. 42% distrusted brands, seeing them as remote, abstract and untouchable. 40% think that online brands are ‘too pushy’. Peter Knapp, Chairman and Global Creative Director, Landor, shared these statistics on the dynamic relations between brands and consumers in 2020 at Ahmedabad Design Week 2020 — a design …
Reading Time: 7 minutes Craft is a way of life for craftsmen and artisans unlike the decorative narrative adopted by the urban art enthusiasts. The functionality of the utilitarian object is replaced by the aesthetics of object d’art when created for commercial value. The intersection of this parallel narrative that runs between craftsmen’s daily functional objects and contemporary furniture …
Reading Time: 6 minutes French multinational retail chain Sephora, paves its way finally in Gujarat with its first beauty-retail concept store launched in Ahmedabad at the premium location of Ahmedabad One Mall. Founded in France by Dominique Mandonnaud in 1970 and owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora India has tied up …
Reading Time: 3 minutes Beena Choksi, a home-maker, a sareeista and a parent to three, gives us major fitness and style goals as she flaunts her sarees, dresses and jumpsuits with equal elan at 53. A self-confessed cinephile and music lover, Beena’s graceful and elegant saree clad feed has made her an Instagram hit. Her insta-stories are filled with …
Reading Time: 5 minutes “It’s the design process that matters the most; what influenced it, what was the cross pollination during its genesis and what transpired it’s collaborative creation” Rahul Jhaveri, Founder – Studio Renn from Mumbai and Tanvi Karia – Founder Raw Collaborative individually believe in the same philosophy. Beyond the presumptive, Studio Renn is in Ahmedabad to …
Reading Time: 3 minutes A proponent of understated elegance, a designer with penchant for intricate heritage textiles and a curator with a discerning taste, Ishita Parikh founded Bougainvillea -The Creative Verandah to create a venue for enabling conversations among artists, artisans, makers and the public; a veranda for creative stories. Backed with an experience of 12 years plus in …
Reading Time: 6 minutes What happens when business and design meets ? At times, design overrides business causing a brilliant identity but not much moolahs and at other times, business overthrows design catering to mass-fuelled needs thus losing on creative soul. It’s a rarity when both are in complete balance with each other, serving as the yin and yang. …