Reading Time: 5 minutes Can you feel the blazing rays of sun this month? Summer does seem like all dust and lowering skies in Ahmedabad. You take your sunscreens and water-proof makeup kit out, you start hunting for light fabrics, filtering out comfy dresses in the closet, especially bottoms that is quite a task. Most of us really don’t …
Reading Time: 6 minutes Sustainable fashion is the new normcore in fashion industry. With a slew of fashion designers veering towards sustainability, an inevitable question arises – what makes a fashion label sustainable? From crop production to ginning to yarn making to dyeing to garment construction to supply logistics to final sales at retail counter, multiple issues plague the …
Reading Time: 6 minutes The environmentalists, academia and activists have been talking about environmental sustenance. With the rapid industrialization, life indeed became easier, albeit at a cost. Quicker access to commodities has made us consume it faster. Immediate gratification has become the need of the hour. In such fast times, it has become important to slow down and be …